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BrustBlog Pontifications on Microsoft and the Tech Industry

I have never purchased an Apple product in my life.  That’s a “true fact.”  And, for that matter, the last Apple product I really wanted was an Apple IIe, back in the 1980s.  I couldn’t afford it though (I was in high school), so I got a Commodore 64 instead…it had the same microprocessor, after all.  If the iPhone were on Verizon, I probably would have picked one up in December, when I got my Droid.  And if the iPod Touch worked with my Napster subscription (which of course it does not, but my Sonos does) I might have picked on of those instead.

That’s three strikes, but Apple’s not out.  I’ve decided I want the iPad. 

Why?  Well, to start with, my birthday is March 31st…the iPad comes out on April 3rd, and my wife wanted to know what to get me.  Also, my house is a 7-minute walk from the Apple Store on West 14th Street in Manhattan.  This makes it easy to get my pre-ordered device on launch day, and get home quickly with it.  Oh, and I agreed to write an article for Redmond Magazine, the fee for which will pay for the device…that way the birthday present doesn’t have to be an extravagant expense.  Plus, I’m a contrarian, so I want to buy the one device from Apple that the fanboys have actually panned.

Think those are bad reasons? How about this: I want to experience iPhone and iPad development and, although my app will probably never hit the App Store and run on the actual device, I still think owning one will help me develop something better. 

i want to see if the slate form factor has good business usage scenarios.  I want to see if Business Intelligence technology on a device like this can work.  Imagine a dashboard on this thing.

And, for the consumer experience, I really want a touch device on which I can surf the Web while I’m in the kitchen, or on the couch.  I don’t want the small form factor of my phone, I don’t want to use my TV, and I don’t want a keyboard that will get dirty or in my way.

I don’t want to watch movies on it (my TV is good for that), so I don’t care that the iPad has a 4:3 screen.  I don’t want to read books on it, so I don’t care that the display is backlit LCD, rather than eInk.

But really what I want is to understand, first hand, why people have such brand loyalty to Apple.  I know the big reasons; I’m not detached from society.  But I want to know the subtle points of what Apple does really well, and also what they do poorly.  And I’d like to know, once and for all, if Microsoft can beat Apple, if Microsoft can think the right way to beat Apple and if Microsoft should  even try to beat Apple.

I expect to share my thoughts on these questions, as they develop.

Posted on Tuesday, March 30, 2010 11:04 PM | Back to top


Comments on this post: Why I’m Getting an iPad

# re: Why I’m Getting an iPad
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how are you going to develop an iPad app if you don't own a Mac?
Left by Keith Nicholas on Mar 30, 2010 11:19 PM

# re: Why I’m Getting an iPad
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Excellent point! But I do have access to a Mac and the tools. :-)
Left by Andrew Brust on Mar 30, 2010 11:24 PM

# re: Why I’m Getting an iPad
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Speaking of developing. Apple totally fails the developer equation, Microsoft has an advantage there! (over google too)

They could beat apple if they leverage the fact they have a huge developer community who could write lots of cools apps..... but they will have to capture the cool factor (Win Mobile 7 might just do this....)

Its tricky though....
Left by Keith Nicholas on Mar 30, 2010 11:56 PM

# re: Why I’m Getting an iPad
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True...but here's the scary part: I had lunch with an exec of one of the major tech book publishers today. He told me that iPhone dev books are outselling every other category. So I worry that the huge developer community is shifting. We need to stop the bleeding.
Left by Andrew Brust on Mar 31, 2010 12:05 AM

# re: Why I’m Getting an iPad
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1) Happy Birthday
2) Looks like a "pre-ordered" IPad will take longer to get then just picking one up retail.
Left by David V. Corbin on Mar 31, 2010 8:18 AM

# re: Why I’m Getting an iPad
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It will be interesting what you think about the experience. I've read that IPhone apps should scream on the IPad, but they just don't. For business that typically have laptops in the field (Real Estate Agents, etc), maybe this is an alternative to that. Can't wait to see what you come up with.
Left by Scott Lock on Mar 31, 2010 9:03 AM

# re: Why I’m Getting an iPad
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Happy birthday to you.

That's an interesting idea, I also want to see if the slate form factor has good business usage scenarios.

As for developers, I believe there's nothing wrong if you can develop using Microsoft (Visual Studio) and Apple (XCode). Never be afraid to try something new.

Cheers
Left by Diki K on Apr 01, 2010 12:38 AM

# re: Why I’m Getting an iPad
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Possibly a reason why the IPhone Dev Books are outselling everything else could be because up to now there were so few resources available on IPhone development because of the fear of lawsuits and the NDA's...

Not that I don't think the device is really cool... I suspect it will hold market share for a while - I am interested to see what WinMo7 does though... MS is really incetivising developers with free tools etc.
Left by Mark Pearl on Apr 04, 2010 10:12 AM

# re: Why I’m Getting an iPad
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im 11 and realy want an i pad but my mum wont let me:(
Left by liam on Oct 18, 2010 12:24 PM

# re: Why I’m Getting an iPad
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that's interesting....my parents just suggested i get an ipad for christmas so i am just as excited as you are!!
Left by margot on Nov 26, 2010 4:31 PM

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