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BrustBlog Pontifications on Microsoft and the Tech Industry

Who did the best?  Google with DoubleClick for $3.1 billion, Microsoft with aQuantive for $6 billion, or WPP with 24/7 Real Media for $649 million?  I vote for WPP, and not just because they spent less.  WPP knows advertising and WPP knows acquisitions.  WPP’s holdings include Grey, Ogilvy & Mather, Young & Rubicam, and the former J. Walter Thompson Co.  Now that’s a conglomerate.  I think they can leverage their deal better than an online classified ads techie concern like Google or a software powerhouse like Microsoft.  And I also think they can offer a “better together” suite of services for print, television, radio and onlline.  Do I think Microsoft and Google will benefit from their deals?  I give Google a 90% chance and Microsoft 50%.  But do I think they’ll be the last two Web advertising platforms standing? No way.

Posted on Saturday, May 19, 2007 9:03 PM | Back to top

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